Customer Discovery is the process of focusing on four blocks of the lean canvas, developing assumptions, and turning those assumptions into hypotheses which we then go out and test.
- Solution: what do you think is your product?
- Customer segments: who do you think should buy / use the product?
- Pain point: what is pain point that you think those people have that will get solved by your product?
- Value proposition: why do you think a customer will pay for this product?
While building a business isn't at all scientific, customer development applies a scientific approach to test your beliefs about your business and avoid relying on untested assumptions.
Customer Discovery Lab is designed for entrepreenurs who wish to deeply explore their customer segments and value proposition.
Customer Discovery Labs use a combination of understanding concepts of pain point, segments and value proposition in the contest of your product offerngs; lean startup methods - iterative loop of experimentation; identifying "ideal" customers; cold outreach tactics and pre-launch audience building using lead magnets.
Who is it for?
6 to 8 weeks