Join Writers' Customer Discovery Lab

Customer Discovery Bootcamp designed for authors to get new book topic or theme validated before writing a single chapter.

Find out more today

Fill in & to get details about schedules for upcoming cohorts, pricing etc.

    We respect your privacy. Unsubscribe at any time.

    Who are we?

    TractionMate partners with developers working on side projects, solopreneurs and early stage founders with small teams, to bring in ideal customers for their startup projects. We are passionate about methods for discovering smart ways to build early traction.

    What is customer discovery?

    Customer Discovery is the process of focusing on four blocks of the lean canvas, developing assumptions, and turning those assumptions into hypotheses which we then go out and test.

    - Solution: what do you think is your product?

    - Customer segments: who do you think should buy / use the product?

    - Pain point: what is pain point that you think those people have that will get solved by your product?

    - Value proposition: why do you think a customer will pay for this product?

    While building a business isn't at all scientific, customer development applies a scientific approach to test your beliefs about your business and avoid relying on untested assumptions.

    About bootcamp

    Customer Discovery Lab is designed for entrepreenurs who wish to deeply explore their customer segments and value proposition.

    Customer Discovery Labs use a combination of understanding concepts of pain point, segments and value proposition in the contest of your product offerngs; lean startup methods - iterative loop of experimentation; identifying "ideal" customers; cold outreach tactics and pre-launch audience building using lead magnets.

    Who is it for?

    • Entrepreneurs building new product offerings
    • Side huslers
    • Techies trying to be entrepreneurs
    • SME owners looking to do "digital" way
    • Next generation family-business leaders

    Key features

    • Multi-week intensive program. You should commit to attend every week.
    • Cohorts of upto 10 projects
    • Self-pace to progress
    • Customised focus to each project
    • Contepts & tools
    • Hands-on work
    • Accountability

    Outcomes expected

    • You will have identified the core of your business model – your customer segment and value proposition.
    • You would know what assumptions seem to not working .
    • You will get some potential "idea" customers to talk to.
    • You will build some pre-launch audience.


    Online format


    6 to 8 weeks